Therapy Practice Flyers

Use a 9x12 inch flyer on 70 lb smooth white stock. This size stands out among standard letter sheets and the opaque paper conveys clinical professionalism. A 9x12 format gives you room to list credentials, modalities like CBT or EMDR, and a confidential intake QR code without clutter.

Yes, but keep it brief. State something like "Sliding scale available: $80-$150 per session" or "Insurance panels accepted: Aetna, BCBS, Cigna." Physicians want to know cost barriers upfront. Avoid long fee schedules; a single line with a range or accepted insurers is sufficient.

Create separate flyers for each primary specialty: one for anxiety/depression, one for trauma, one for couples therapy. A group with 3 therapists might produce 3 different 9x12 flyers, each highlighting a specific clinician's focus. This helps referring physicians match patients to the right provider quickly.

Absolutely. Add a line like "Telehealth sessions available in CA, NY, TX" or a simple icon with text. Many physicians prefer referring to practices that offer virtual options. In 2024, 60% of therapy referrals include a telehealth preference, so this detail can increase your flyer's use.

List your license type (LCSW, LMFT, LPC) and relevant certifications like EMDR, DBT, or CBT. Avoid acronyms that are not widely recognized. For example, write "Certified in EMDR (Eye Movement Desensitization and Reprocessing)" rather than just EMDR. This builds trust with physicians who may not know every modality. Many shops start near 500 pieces at 9x12.

Yes, for ethical clarity. Add a footer with "If you are in crisis, call 988" or your local crisis line. This distinguishes your intake sheet from crisis resources and ensures patients get immediate help if needed. It also shows physicians you handle referrals responsibly.

Plan to refresh them every 3-4 months. Paper flyers get worn, outdated, or buried. Visit top referring offices quarterly with a new batch. Track which racks produce referrals by asking new clients "Who referred you?" and logging the office. This data helps you focus efforts on the highest-yield locations.

No, avoid patient photos for confidentiality reasons. Instead, use a professional headshot of the therapist or a generic image of a calm office space. Stock photos of diverse individuals can work, but ensure they are licensed and not too generic. A clean, text-focused design often feels more clinical and trustworthy. Many shops start near 500 pieces at 9x12.

Not ideally. Employee Assistance Program (EAP) referrals need different messaging focused on workplace stress and short-term counseling. Physician referrals need clinical specialty clarity. If you pursue both channels, create two separate 9x12 flyers. EAP flyers might emphasize "6 free sessions" while physician sheets highlight "Specializing in anxiety and trauma."