Counseling Flyers

A 9x12 linen or felt-finish stock fits standard referral folders and feels calm to the touch. This size holds credentials, a specialty list, and a HIPAA-safe intake URL without crowding. Linen stock reduces glare and signals quality, making physicians more likely to keep it on hand for vulnerable patients.

Yes, even if the flyer promotes routine therapy, add a discreet crisis line like 988 or a local number. This shows responsibility and helps patients in distress find immediate support. Place it at the bottom in a small font so it does not distract from your core services but remains visible when needed.

Group specialties into 3-5 categories such as anxiety, grief, couples, and trauma. Use bullet points or a two-column layout on a 9x12 sheet. Spell out acronyms like CBT or EMDR once, then abbreviate. This keeps the flyer scannable for referring physicians who need quick clarity for patient matching.

Yes, create split sheets: one for physician referral folders with insurance logos and telehealth availability, and another for community boards with support group schedules. Each targets a different audience. Printing 100 of each version costs around $80 and lets you track which source drives more intake calls.

Place telehealth availability in the top third of the flyer, near the practice name. Use a simple icon or the phrase "In-person & virtual sessions." This reassures both physicians and patients that care is accessible. On a 9x12 flyer, a 14-point bold line works well without overpowering other details.

Start with 10-15 flyers per physician to restock their referral folders monthly. For a practice with 5 doctors, that means 50-75 flyers. Print 500 total to cover 10 practices for 3 months. This quantity keeps your materials fresh without creating outdated stacks that may expire.

Use soft, real-feel images: a therapist listening, a calm waiting room, or nature scenes. Avoid staged smiles or clinical stock. Linen paper enhances the warmth of these photos. A single image covering 30% of the 9x12 sheet is enough to convey safety without distracting from your credentials.

Yes, add a small strip of accepted insurance logos at the bottom of the flyer. This saves the physician time when checking patient coverage. Keep the logos grayscale or single-color to match the calm design. Update the strip every 6 months as plans change to avoid referring patients to out-of-network care.

No, customize each. For EAP partners, co-brand with the employer logo and emphasize confidential access. For physicians, lead with clinical specialties and insurance. Printing 100 EAP flyers and 100 physician flyers costs about $160 total but improves response rates by targeting each audience's concerns.