Jewelry Store Flyers

A 2.5x4 inch mini flyer fits perfectly in purchase bags and partner bowls. This compact size holds one offer on the front and store details on the back without feeling like junk mail. It is large enough to include a QR code and small enough to keep production costs under $0.10 per piece for 1,000 copies.

Kraft paper aligns with a luxury, handcrafted feel and avoids the overly commercial look of gloss. It works well for repair reminders and custom design consults. Gloss may be better if you feature high-resolution photos of diamond rings. Test 500 of each to see which your clients respond to best.

Order at least 2,000 mini flyers for the 4-week holiday rush. This covers bag stuffers for every purchase plus replenishment for salon partner bowls. If you run two seasonal promotions, plan for 1,000 per offer. Track which QR code drives more consults to adjust quantities next year. Approve proof once, then reorder about 500 at 2.5x4 when the stack runs low.

Avoid listing specific prices to maintain a luxury positioning. Instead use phrases like "complimentary evaluation" or "book a 20-minute custom design consult." This encourages higher-ticket conversations. If you must mention cost, keep it vague, such as "repairs starting at $45," and leave details for the consultation. Spec 2.5x4 / your chosen stock on the calculator so Jewelry Store crews get the same file next time.

Free clasp checks and ring sizing reminders drive repeat visits. A front-side offer like "Free rhodium refresh with any repair over $100" works well. Pair it with a booking QR code on the back. These mini flyers generate a 15% return rate when tucked into purchase bags for 500 customers.

Use a unique QR code or short URL on the back of each flyer. Tag the code by source, such as "bag-stuffer" or "salon-partner." In your CRM, track how many bookings come from each source. Over 3 months, you can compare which channel yields more $500+ custom design consults.

Yes, co-branding works well for partner bowls. Print a stack of 200 mini flyers with both logos and a shared offer, like "$50 off your wedding band with any bridal appointment." Refresh the bowl every 30 days to avoid faded cards. Track which partner drives more foot traffic to your store.

Update your mini flyers every 6 to 8 weeks to keep offers timely. For seasonal promotions like Valentine's Day or Mother's Day, run a dedicated batch of 1,000 cards. In slower months, use a generic repair reminder that stays relevant. Sun-faded cards in partner bowls hurt your brand, so replace them monthly.