Flooring Installation Flyers

A 5x7 flyer on 18pt smooth white stock fits contractor clipboards and paint store counters. This size holds a crew photo, three process bullets, and a text-for-estimate CTA without folding. The thick stock resists bending in job-site toolboxes and counter bowls for weeks.

Yes. Homeowners fear disruption most. A headline like “Whole-room LVP in 48 hours – we move furniture” converts better than price. Pair it with dust-controlled rip-out and install completion window. This promise alone can lift estimate requests by 30 percent on a 2,500 flyer run.

Plan partner counter drops by location and expected foot traffic. Ten remodel partners receiving 250 pieces each would require 2,500 flyers, but a smaller pilot may be wiser when the offer or service area is new. Ask each shop for permission, track quote requests with a partner code, and select the finished size and stock available in the live cart.

Use “Text for estimate” with a local number. Homeowners text faster than they call. Include insured crew photo and mention free in-home measure. A 5x7 flyer with this CTA at kitchen shop counters generates 15 to 20 leads per 250 flyers dropped in a month.

No. Pricing varies by subfloor condition and material. Instead, list “Free estimate – text us” and highlight moisture testing and leveling included. This builds premium trust and prevents callback reputation damage. A 5x7 card with honesty about scope converts higher than a price list.

Yes. Use a two-column layout on the 5x7 flyer: left for LVP (luxury vinyl plank) and right for tile. Mention “furniture move, dust control, baseboards” for both. A crew photo with tile and LVP samples reinforces expertise. This works well for remodel partners serving kitchen and bath clients.

Reorder every 3 to 4 weeks when you supply ten partners at 250 each. Track refill frequency: if a shop empties a bowl in 5 days, increase their drop to 300. A 2,500 flyer run costs about $180 on 18pt stock, so weekly reorders are affordable for active crews.

Include logos of your flooring suppliers (e.g., Shaw, Mohawk) only if they have co-op marketing funds. Otherwise, use that space for “Insured – 10 years experience” and a crew photo. A 5x7 flyer with supplier logos can look cluttered; keep it clean for quick scanning at counter drops.