Oil Change Flyers

Standard rack cards for oil change offers measure 3.5x8.5 inches. This size fits perfectly in brochure racks at convenience stores, gas stations, and quick-lube waiting areas. The slim vertical format leaves room for a large price, oil type, and filter check bullets. Print 500 cards for a 30-day campaign across 5 locations.

Lead with a huge synthetic oil change price like $39.95 in bold type. Use high-contrast colors and a clear expiry date within 30-60 days. Include a coupon code or "show flyer" instruction. Add shop hours and "no appointment needed" line. Drivers decide in 3 seconds, so keep text minimal and price-forward.

Yes, separate rack cards prevent upsell arguments at the counter. Print a synthetic card at $49.95 and a conventional card at $29.95. Use different colors to distinguish them. Place both in the same rack so drivers self-select. This tactic increased redemption by 20% for one shop in Dallas, TX.

Refill each rack with 100 flyers weekly. A busy location near a commuter route may empty 200 per week. Track pick-up rates by counting leftovers. For a 4-week campaign at 5 locations, order 2,000 flyers minimum. Adjust quantities based on POS coupon redemptions from each site.

Yes, always include an expiry date to protect margin and create urgency. Typical validity is 30-60 days. For example, "Valid through March 31, 2025." This prompts drivers to act quickly and prevents honoring stale offers. Expired flyers also force regular reorders, keeping your brand fresh in the rack.

No, fleet accounts need volume pricing and net terms. Print a separate fleet flyer with bulk oil change pricing, like $29.95 per vehicle for 10+ units. Include a billing contact and fleet fuel card acceptance. Distribute these directly to fleet managers, not in public racks. One Houston shop added 30 fleet clients this way.

Assign a unique coupon code per rack location, such as "RACK01" for the 7-Eleven on Main St. Reconcile POS redemptions weekly. In 90 days, compare codes to see which site performs best. One shop found the car wash rack outperformed the gas pump rack by 40%. Adjust flyer quantities accordingly.

Keep the front focused on the oil change price and oil type. On the back, list 3-5 quick services like tire rotation ($19.95), fluid top-off (free with oil change), and filter check (included). Use bullets. Do not clutter the front. Drivers scan for price first; they flip for details if interested.