Assisted Living Flyers

A 4x9 inch rack-size flyer fits standard brochure holders found in discharge planner offices and hospital waiting rooms. This size is large enough to display a real common area photo and key details like care levels and monthly range, but slim enough for patients to slip into a folder during a 15-minute appointment.

Include a monthly range like $3,500-$6,000 to set expectations without overpromising. Adult children compare 3-5 communities quickly; a range saves time for both families and your sales team. Avoid exact figures, as rates vary by room type and care level, but anchoring with a range builds trust.

Order 500 flyers to start. That gives you 10 per physician plus extras for lobby displays and follow-up mailings to families who request information. Reorder every 3 months or after a rate change. Track unique tour URLs per hospital to measure which physicians refer most effectively.

No. Stock photos of smiling seniors erode trust during sensitive tours. Use real photos of your common areas, staff, and residents with signed releases. A photo of a real activity like a gardening club or a staff member helping a resident with a walker builds credibility that generic images cannot match. Many shops start near 500 pieces at 4x9.

Create a separate 4x9 flyer for memory care. Memory care requires different language focused on safety, structured routines, and specialized staff training. A combined flyer can confuse families looking for general assisted living. Order 250 memory care flyers for neurologist offices and geriatrician referrals.

State a minimum stay of 5 nights, a daily rate of $150-$250, and availability limits like 'limited to 2 guests per month.' Respite offers attract families considering permanent placement; bait-and-switch on availability destroys trust during the first tour. Include a phone number to check real-time openings before printing.

Yes, if you accept Medicaid, state it clearly: 'Medicaid accepted for qualifying residents.' Many adult children are navigating tight budgets and need to know upfront. If you have a separate Medicaid wing or limited beds, add 'subject to availability' to set accurate expectations and avoid wasted tours. Many shops start near 500 pieces at 4x9.

Update flyers within 30 days of any change to rates, care levels, or key staff like the executive director. Outdated pricing or a missing medical director name can make your community look disorganized. Order 500 fresh flyers and recycle old ones immediately to keep referral sources confident.