Flower Shop Flyers

An 11x17 inch flyer on 80 lb gloss text stock gives you a poster-sized canvas that stands out on café and office bulletin boards. The gloss finish makes your arrangement photos pop, and 500 flyers cost around $120, letting you blanket 10 office parks and 20 cafés before Mother's Day.

Limit your flyer to three price-point SKUs, like a $45 small, $65 medium, and $85 premium bouquet. This keeps the design clean and helps customers decide quickly. For Valentine's Day, include a same-day delivery radius and order-by date, such as February 13th by 2 PM.

Yes, add a unique promo code or QR code for each location on your flyer. For example, use "LOBBY7" for one office park and "CAFE3" for a coffee shop. After printing 500 flyers, you can compare codes to see which spots drove pre-orders and reorder the winning design next year.

No, keep wedding and event florals on a separate poster line. Holiday flyers should focus on retail SKUs and delivery deadlines, while wedding flyers need a consult call-to-action, not pricing. Mixing them confuses customers and dilutes the urgency for last-minute holiday buyers. Many shops start near 500 pieces at 11x17.

Add a small footer on your holiday flyer that says "Weekly desk stems for offices - ask us" in 8-point font. This targets B2B customers without distracting from the main offer. For example, a 500-flyer run costs $120, and even 5 new subscriptions at $30/week recoup the print cost in one month.

Post your flyers three weeks before Valentine's Day or Mother's Day to capture early pre-orders. Focus on permission boards in office park lobbies and cafés during lunch traffic. A 500-flyer run placed in 30 locations can generate 50+ orders if your deadline band includes a clear cutoff like "Order by Feb 12 for delivery."

Yes, reorder winning SKU photography and layout for the next holiday. If your 11x17 flyer featuring a $65 bestseller drove 80 orders last Valentine's Day, print 500 more with updated dates and prices. This saves design costs and builds brand recognition among repeat café visitors.

Use a 70% hero arrangement photo with a high-contrast deadline band and QR code in the bottom 30% of the 11x17 poster. For example, a bright red rose image against a white background with "Order by Feb 13" in bold 36-point font ensures it catches eyes from the lunch line.