Law Firm Flyers

Yes, but only if the outcome is typical and not guaranteed. For example, a DUI defense flyer can state "obtained dismissal in 40% of first-time cases" with a disclaimer that results vary. Avoid promising specific dollar awards unless the amount was actually received. Always include an attorney's bar ID and a disclaimer per state ethics rules.

Separate flyers for each practice area work best. A single 3.75x8.25 flyer covering estate planning, DUI, and business formation confuses readers. Each flyer should name one practice, list three bullet outcomes, and include a consult CTA. For example, a family law flyer targets individuals, while a business law flyer targets owners with different tone.

Yes, matte paper reduces glare and feels professional, ideal for courthouse racks and referral partner desks. A 3.75x8.25 matte flyer with 14pt stock resists fingerprints and looks substantial. It also takes pen notes well, which is useful when a CPA jots down a referral note on the back.

Yes, a professional headshot builds trust, but keep it small (around 1.5x2 inches) to leave room for outcomes and CTA. Place it near the attorney name and bar ID. Avoid group photos or casual shots. A solo photo with a neutral background works for both consumer and business law flyers.

Start with 50 flyers per partner location, restocked quarterly. For a CPA office with 3 partners, that is 150 flyers total. Track usage by asking partners to reorder via a unique QR code. This prevents waste and keeps content fresh. Adjust quantity based on foot traffic; a busy medical office may need 100 every 2 months.

Yes, a QR code linking directly to a consult booking page is effective. Use a unique QR per referral partner to track source. The landing page should match the flyer's practice area and state consult fee policy (e.g., "free 15-minute phone screen"). Ensure the URL is short and the page loads quickly on mobile.

Include "This is a legal advertisement" or "Attorney advertising" per state bar rules. Also add "Results depend on facts of each case" if outcomes are mentioned. Place the disclaimer in 8pt font at the bottom of the 3.75x8.25 flyer. For multi-state firms, check each state's specific requirements to avoid ethics complaints.

Mention the fee structure on the flyer to reduce friction. For example, "Free 15-minute phone consult" or "$200 consult credited to retainer." This sets expectations and filters serious leads. If the fee is complex, state a simple starting point like "Call for fee options" and direct to a dedicated intake page.