Construction Flyers

An 8.5x14 legal size sheet is standard for construction capability sheets because it fits a large project photo, credential block, and principal contact footer without folding. This size works well in bid room folders and prequal packets. Many GCs prefer this over a trifold brochure because it stays flat for quick scanning.

It is better to create separate flyers for each vertical like healthcare, multifamily, or industrial. A single sheet with multiple verticals looks generic and may be discarded during prequal review. Each flyer should focus on one specialty with a hero project photo, contract size band, and safety EMR to demonstrate expertise. Many shops start near 500 pieces at 8.5x14.

Yes, including your Experience Modification Rate (EMR) on the capability flyer is common for construction prequal packets. A low EMR below 1.0 signals strong safety performance. Print it clearly next to your TRIR and bonding capacity. This data helps GCs quickly assess risk when deciding which subcontractors to invite for bids.

Use a photo at least 300 DPI at final print size, which for an 8.5x14 sheet means roughly 2550 x 4200 pixels. A blurry photo undermines credibility. The image should show the completed project or a key construction phase. Avoid generic stock photos as GCs expect real project evidence.

Yes, public sector bids often require a separate community project handout version. This flyer should highlight timeline, local hire commitments, and noise mitigation plans. Keep the same 8.5x14 format but add a section for public meeting notices. Many municipalities request this for community outreach before awarding contracts.

Matte paper reduces glare under job trailer lights and is easier to write on with a pen. GCs often clip these flyers to prequal PDFs or mark them up during review. A matte finish also looks more professional for construction documents. Glossy can feel like a marketing brochure rather than a serious bid sheet. Many shops start near 500 pieces at 8.5x14.

Order at least 500 flyers per vertical specialty to cover multiple bid opportunities. A typical subcontractor might attend 10 to 20 prequal meetings per season, handing out 5 to 10 sheets each time. Having extra allows for last-minute bid invitations and trade night events. Reorder when stock drops below 100 sheets.

Print a unique QR code on each vertical-specific flyer that links to your prequal portal. This lets you log which specialty version generates the most invites. For example, your healthcare flyer might get 15 hits while industrial gets 8. Use this data to refine your marketing for the next bid cycle.