Commission front hierarchy for maker-curious buyers
"Custom leather - measured to your gun/belt" headline. Subhead: vegetable-tanned options, initials free. Back: order steps (measure, deposit, pickup), care instructions teaser.
Macro stitch sells skill level
Close-up saddle stitch or edge burnish communicates quality faster than "handmade since 2010." One product photo per card - holster OR belt, not both competing on small format.
Starting-at price plus deposit amount on front filters tire kickers before you spend thirty minutes at a show booth.
3×6 matte for pegboard and wallet storage
Tall narrow fits shop displays and fair apron pockets; matte honors brown tone photography.
- 3×6: craft fair handoff friendly without folding.
- 100lb matte cover: tactile honesty for artisan brand.
- 100 cheap qty: single fair weekend test before reorder.
Pegboard and pocket durability
Matte cover survives shop humidity and fair rain better than uncoated text weight that warps on pegboard. Tall narrow format clips beside stitching pony without blocking tool rack.
Gun show and rodeo craft fair handoffs
Hand card with holster photo matching booth sample - track FAIR-LEATHER deposit taken at show.
Show-floor handoff script
Hand card while customer holds booth sample - "same stitch pattern as card photo." Deposit taken at show counts conversion; price inquiries alone do not.
100-count often sufficient one weekend - reorder same matte art before next regional show with seasonal product photo swap.
Western wear and tack shop partner stacks
Shop customers already buy boots - stack near checkout with SHOP-LEATHER code for commission intake.
Partner stack placement
Near boot fitting bench, not buried by register impulse candy. Shop staff one-line referral ("local maker, card on counter") doubles conversion vs anonymous stack.
Track SHOP-LEATHER deposits monthly - cut stacks that produce zero commissions after ninety days.
Corporate gift and logo belt promos
B2B variant - "Branded belts for your sales team" minimum quantity on back. Same matte grid, different front than consumer holster card.
Corporate MOQ language
Minimum 12 belts, logo deboss spec, six-week lead - corporate buyers need MOQ and invoice terms, not "$40 off first holster." Split front creative; same 3×6 matte template.
Track CORP-LEATHER code separately from fair and shop streams.
More campaign planning tips (1)
Measure deposit-paid commissions per code
FAIR-LEATHER vs SHOP-LEATHER vs CORP-LEATHER - log orders with deposit not price inquiries only.
Deposit as conversion metric
Commission craft cannot scale on "interested" counts - deposit at intake is real conversion. Review codes monthly; scale fair booths and shop partners that produce deposits, not just card takeaways.
Reorder same 3×6 matte grid - swap holster photo fall, belt photo spring.










