Real Estate Agent Postcards

Pick a size that fits your photo grid and address block without tiny type. Larger faces help floor plans; smaller cards suit quick neighborhood drops. Use stock that survives porch boxes and fridge magnets. Print a soft-launch quantity for the first weekend, then reorder after price or photo updates. Keep your name and phone on every side. Many shops start near 250 pieces at 3.5x5.

Lead with the strongest hero photo and a clear address or neighborhood hook, then price if it is a selling point. Crowding both a collage and a paragraph of features kills scan time. Put details and QR to the full listing on the back. Free Design Setup can rebuild MLS exports into a clean mail hierarchy. Many shops start near 250 pieces at 3.5x5.

Yes. No minimum thinking applies: soft-launch a modest stack for the farm, then reorder after feedback. That beats hundreds of outdated price cards after a cut. Archive the approved file for quick reprints. If you farm multiple streets, version the back line by neighborhood without redesigning the front. Many shops start near 250 pieces at 3.5x5.

EDDM works for broad farm awareness; targeted lists win for sphere and past clients. Many agents mix both: EDDM for geographic presence and hand or list mail for hot leads. Match quantity to your weekend showing capacity. Note mail class needs in comments if a vendor is dropping for you. Many shops start near 250 pieces at 3.5x5.

Heavier cover or sturdy postcard stocks survive porches better than flimsy pieces. If cards sit in plastic stands, say so on the order. Avoid huge solid ink floods that scuff. We proof margins for outdoor handling. Bond-like thin stocks are better reserved for indoor open-house tables. Many shops start near 250 pieces at 3.5x5.

Update the PDF, approve proof quickly, and choose rush turnaround when available. Do not sticker over old prices if you can reprint. Small quantities make corrections affordable. Enter delivery zip early so transit does not miss the next open house. Keep the same grid so neighbors still recognize your brand. Many shops start near 250 pieces at 3.5x5.

At least your name, phone, and brokerage disclosure should appear. A headshot on the front or back helps recognition when cards get separated from yard signs. Interior detail sides can stay cleaner with a text contact line. Free Design Setup can lock a consistent footer across listing versions. Many shops start near 250 pieces at 3.5x5.