New-patient and expectant-parent mail to ZIP
Mail maternity ZIP clusters six months before due-date peaks: "Meet our team - tour dates on back." Portal enrollment QR reduces front-desk phone volume on first visits.
- Front: accepting patients line, sick policy, after-hours nurse.
- Back: office hours, portal link, insurance note.
- Partner stacks: birth centers and lactation consultants with permission.
Separate newborn-focused card from general pediatrics if your group also treats teens - parents of infants want lactation and circumcision policy clarity, not adolescent sports physical copy.
Back-to-school sports physical reminder mail
August mail timed six weeks before district deadlines: "Sports physicals this week - call for slots." List age range and whether you complete district forms in-office.
Urgency headline with expiration - "Book by August 1 for clearance before tryouts" - beats open-ended wellness language that sits on counters until school starts.
Flu-vaccine clinic day announcements
October clinic mail with specific date, walk-in vs appointment rules, and age restrictions for high-dose or nasal options if offered. Parents plan around soccer schedules - vague "flu season" copy does not move calendars.
Back panel lists contraindication reminder to call first if child had recent illness - reduces no-shows and nurse triage arguments at check-in.
Hospital nursery and lactation consultant partner cards
Discharge bag insert with first well-visit scheduling line and lactation support note if your practice offers it. Hospital partners reorder when stacks empty - assign one admin to check nursery cart levels monthly.
Include direct scheduling line labeled "New baby line" separate from general office switchboard so sleep-deprived parents reach the right queue.
Why 4.5×11 pearl suits pediatricians
Discharge folder height matches hospital paperwork parents already file. Pearl finish signals quality without glossy ad feel that reads like retail pharmacy promos. Tall panel fits hours and after-hours band without shrinking phone type.
More campaign planning tips (1)
Track new patients per ZIP batch
Portal enrollment code per mail ZIP drop. Count new charts opened within 45 days, not portal clicks alone - some parents enroll and still visit urgent care until the first sick day.