Antique Dealer Postcards

4×9 100lb matte cover tall vertical echoes auction catalog proportions collectors recognize sorting morning mail over coffee. Matte shows wood grain patina and gilding without gloss hotspots that lie about veneer condition under kitchen island lighting. Substantial cover feels enclosed catalog insert not coupon-weight flyer. Lead with one hero piece in raking light, period specialty Mid-Century Victorian Arts Crafts, preview dates, gallery name city, and RSVP line for private viewing slots.

Same 4×9 matte grid swapping front hero and back emphasis. Collector mail leads with acquisition preview dates and period headline. Estate attorney variant leads with consignment or liquidation terms and white-glove pickup policy on back not retail-only imagery. Mixing collector preview psychology with estate settlement logistics confuses heir evaluating whether card invites Friday gallery visit or books consignment appointment during stressful sibling conversation about dividing household contents week after funeral.

Three weeks before preview opening when serious buyers hunt acquisitions before pieces hit online marketplaces. Show follow-up mail within ten days of Brimfield or regional fair referencing booth meeting on writable back margin. Estate attorney stacks refreshed when commission split changes outdated terms damage referral trust built over years. Headline specific period specialty beats generic antiques available language filtered during Sunday morning mail pile sort beside auction catalogs. Many shops start near 100 pieces at 4x9.

Unique RSVP URLs per mail drop and show follow-up batch logged at private viewing check-in. Measure preview appointments attended and sales closed not mailing-list signups from browsers. One five-figure sale often covers decades of 100-count matte print when condition claims and period statements matched inventory records preventing awkward call when buyer expected documented provenance dealer honestly sells on best-available knowledge per card back policy.

100 value-priced run designed for targeted collector ZIP corridor and show follow-up cohort before scaling additional acquisition waves on same 4×9 matte grid swapping hero object only. Boutique galleries may start 50 one attorney referral test. Preserve tall catalog silhouette collectors recognize on mantel junk-pile hero erodes curation trust faster than no mail when buyer compares three dealer cards before early-bird admission purchase decision.

Three acquisition thumbnails with brief descriptions, condition policy summary, shipping and white-glove note, association memberships NAADAA CINOA if applicable, preview gallery QR mobile-tested, sales tax stance in footer. Writable margin for lot interest notes. No mislabeled period stock imagery. Wrong preview date sends collector to closed gallery damaging trust built over fair seasons beyond single scheduling correction email when assistant forgot to update website. Many shops start near 100 pieces at 4x9.

We balance raking-light photography on matte without oversaturated filters misrepresenting patina, verify period type hierarchy against inventory specialty, and proof preview hours against appointment capacity before 100 press. RSVP line sized for arm-length mailbox read. You approve proof before collector drops. Your hero object photography replaces stock antique unrelated to specialty era failing instant taste filter serious buyers apply during three-second mail skim before deciding to call for slot.

Yes for one collector ZIP cluster and one estate attorney referral stack before full 100-count preview push when hero photography period specialty and preview dates verified current on proof. Matte 50-count pilot validates acquisition headline clarity and RSVP URL tracking at viewing. Scale after closed sales exceed break-even. Preserve 4×9 grid collectors file beside auction catalogs swap hero object and preview dates only between acquisition waves without gallery marketing retainer.