Business Broker Postcards

4×9 100lb matte cover reads financial advisory not promotional gloss showroom buyers distrust. Letterhead proportions fit deal folders and desk stacks beside tax returns surviving mail better than LinkedIn message buried under notifications. Lead with brokerage specialty, confidentiality promise above fold not 6pt footer, and one clear next step valuation call or anonymized teaser download. Never put specific business name on prospecting card unless written seller consent use category language family-owned HVAC in West County instead.

Separate creative on same 4×9 matte grid one audience per drop. Seller variant leads with exit timing headline, confidentiality promise, and schedule valuation call CTA. Buyer variant leads with EBITDA range band, industry focus, and buyer seminar or teaser path. Mixing seller urgency language on buyer card confuses acquirer searching $1 to $3M deals not ready to list. Swap headline and back contact only, lock matte professional silhouette owners recognize when second year succession conversation intensifies.

Before testing one affluent ZIP or chamber event stack when prior hundred-count batch produced signed NDAs or valuation calls, and when anonymized teaser URL or seminar date changes. Ideal for testing before scaling EDDM when relationship-heavy outreach beats spray-and-pray volume. Update industry category language only, keep matte layout stable. Stale seminar date on card erodes credibility when owner arrives finding webinar already occurred. Confidentiality language verified with compliance counsel before every hundred-count press. Many shops start near 100 pieces at 4x9.

Unique intake code per ZIP or event batch like SELL-ZIP-01 logged at completed valuation calls within 30 days of mail, not returned postcards alone. Compare seller stack against buyer stack conversion since mixed batch wastes print when owner receives buyer EBITDA headline. One signed listing engagement often covers years of quarterly hundred-count test drops when confidentiality headline matched owner timing exploring exit after key employee departure. Scale ZIPs producing NDAs above print cost per card.

Yes for single chamber event or affluent ZIP test before EDDM scale when deal size justifies relationship outreach not volume alone. Preserve 4×9 matte silhouette fits inside deal folders owner already maintains. Pilot one event stack before multi-corridor push if valuation headline unproven at call booking rate. Scale to 500 or EDDM when two signed engagements confirm per hundred cards handed to owners who actually filed beside tax return stack not recycled unopened.

Confidentiality promise prominent, NDA path summary, valuation process outline without guaranteeing sale price, and disclaimer that card is not offer to sell specific business unless consented. Buyer variant back lists prequal requirements, financing note, and teaser request path separate phone line. Never name prospect business on card without written consent category descriptor only. Wrong confidentiality footnote triggers owner attorney call accusing breach when competitor saw card on shared office printer. Many shops start near 100 pieces at 4x9.

Seminar date, RSVP URL, what buyers should bring financial summary range if any, parking, and separate from evergreen seller valuation mini counselors distinguish when owner asks which card applies. Track seminar RSVP to signed buyer rep agreement conversion separately from seller valuation funnel different temperature. Writable back optional for broker noting owner industry subcategory when follow-up call scheduled from chamber stack card owner kept beside Q3 planning notebook.

We format confidentiality promise above fold at 4×9 matte scale readable without magnification, verify category language avoids identifying non-consented businesses, proof seminar or teaser URL on homework network filters, and confirm EBITDA band footnotes accurate to your typical deal size before 100 press. No retail flyer gloss shine undermining advisory positioning. You approve proof before chamber drop. Tangible matte card on desk beside tax returns survives three-month owner consideration cycle LinkedIn pitch forgotten after notification badge cleared.