Front-panel hierarchy for class enrollment drives
New arrivals scan bulletin tables for dates and cost. Structure the front for schedule clarity.
- Headline: "Free ESL Classes - Beginner Welcome."
- Schedule table: day, time, location - three rows max on front.
- Registration: phone and text line sized large.
- Trust: nonprofit partner logo, school district co-brand if applicable.
- Start date: "New session begins March 3" bold.
Matte cover keeps bilingual blocks readable - gloss reflects overhead lights in church basements.
Why 4×9 matte cover fits ESL program mail
Vertical postcard mimics printed schedule handouts learners already trust. At 100-count entry packs, test two partner sites before committing to larger bilingual print runs.
100lb cover folds minimally in backpacks and survives community board pushpins. Writable margin on back for counselor appointment notes.
Partner placement
Libraries, mosques, clinics, and grocery stores with community boards - refresh stacks when session dates change.
Workforce English and employer-sponsored classes
Manufacturing HR needs shift-friendly times and on-site option on one card.
- Separate "Workplace English" phone extension
- Count toward citizenship prep if applicable - state clearly
- Transportation or bus pass mention if program subsidizes
Track enrollments by partner code - "LIBRARY-BOARD" vs "CLINIC-WAIT" - measure seated students, not card pickups.
Citizenship prep and exam date reminders
When civics test dates approach, mail alumni ZIPs with review class schedule - timely beats generic awareness.
Back panel: materials fee, ID requirements for enrollment, child policy. Plain language beats marketing fluff.
Accessibility
List ASL or interpretation availability if offered - footer size still legible at 8pt minimum.
Referral cards for doctors, social workers, and case managers
Case managers slip cards into intake folders - card must include eligibility summary and registration path without jargon.
Photo: diverse classroom, not stock globe clip art. Neighborhood name in subhead builds local trust.
More campaign planning tips (1)
Measure seated students per partner stack, not flyer distribution
One workforce cohort of fifteen often justifies scaling beyond 100-count tests. Expand stacks and routes that fill seats; redesign copy for partners that empty bowls without registrations.
Reorder same schedule grid when enrollment holds - swap session dates and language block only.










