Fine Artist Postcards

4×9 100lb matte cover vertical format suits tall canvas proportions collectors expect from art mail, and matte preserves pigment detail under gallery track lights without gloss highlight shift. Serious collectors respond to physical invitations when deciding which opening to attend Saturday. Lead with one exhibition work, opening date, and gallery address. 100-count covers VIP collectors plus press seeding in one city without mass EDDM waste.

Separate creative on same 4×9 matte grid. Opening variant leads with hero work from exhibition, gallery address, and RSVP line. Studio sale variant leads with direct-from-studio dates, preview appointment path, and writable back for personal note to top collectors. Mixing gallery map on studio card confuses buyers about pickup location. Swap hero reproduction and headline only, keep matte typography grid fixed across career for brand recognition collectors file beside prior invitations.

Two weeks before each new exhibition opening with fresh hero work from that body, after post-show follow-up when guest book produces sales citing card, and when gallery address or opening hours change. Never reuse old show art on new opening card since collectors assume wrong exhibition. Update opening band only, keep matte format stable. Stale sold-out show reference trains mailing list to ignore next invite when inbox still shows prior season they missed. Many shops start near 100 pieces at 4x9.

Log inquiries and acquisitions citing postcard at studio intake within 30 days of opening, not evite RSVP clicks alone. Tier-one collectors get handwritten matte back; broader list printed. Compare press seeding against VIP list conversion since gravity differs. One five-figure acquisition often covers entire 100-count matte print when reproduction quality matched collector expectation under track lighting. Scale collector tiers producing sales above print cost.

Yes for targeted collector list plus press seeding in single metro before broader mail when exhibition unproven at attendance rate. Preserve 4×9 matte silhouette fitting invitation envelopes and studio bulletin boards. Not appropriate for mass EDDM since acquisition context needs curated list. Pilot one opening before multi-city tour if hero work headline unproven at RSVP rate. Matte weight signals exhibition gravity evites lack.

Color proof against source file on matte stock before press since subtle shifts in reproduction undermine collector trust under gallery LEDs. One work per card dominates front without studio selfie competing. Artist statement excerpt three lines max on back. Price language gallery-policy compliant if cited. Wrong opening date on matte card erodes venue relationship when collectors arrive finding gallery closed for install week. Many shops start near 100 pieces at 4x9.

Commission process summary numbered steps, portfolio QR optional, and separate contact from opening invite path since mixed messages confuse gallery versus studio commission workflows. Leave stacks at designer showrooms and architect offices with permission. Reference exhibition attended on post-opening follow-up variant only. Writable matte back for personal note to top collectors increases attendance over printed alone when acquisition context is five-figure. Many shops start near 100 pieces at 4x9.

We proof exhibition work reproduction on matte at 4×9 scale without highlight blowout, verify opening dates and gallery address with venue, ensure statement excerpt matches press materials, and confirm vertical artwork bleed proportioned for easel expectations before 100 press. Minimal typography lets art dominate. You approve proof before collector mail. Physical matte card on decision pile beats algorithmic art feed scrolled past Saturday morning.