Tall front hierarchy for vet-discharge folder scans
Owners read cards stressed post-appointment. Structure the 3.5×8.5 face for calm authority.
- Name + certification: CAAB, ACAAB, or CPDT-KA with species.
- Problem focus: "Aggression · Separation · Multi-pet" - pick one per drop.
- Approach line: "Fear-free, evidence-based" - one sentence.
- Booking: phone or intake QR to behavior questionnaire.
- Vet referral note: "Accepting veterinary referrals - [Clinic network]."
38pt velvet black survives folder handling and feels worth the consultation fee before price is discussed.
Back panel: intake path without guaranteed outcomes
Group the reverse: consultation format (in-home, virtual, clinic), typical session count range without promises, insurance or HSA eligibility if applicable, service radius, and QR to pre-intake behavior history form.
Include liability and bite-risk screening note in footer. Writable margin for vets noting referring doctor and medication status.
Veterinary clinic referral rack placement
Distribute 1,000-count runs to partner clinics with formal referral agreements. Subhead: "Referred by [Clinic Group] behavior cases - 48-hour intake."
Refresh racks quarterly - outdated credentials or wrong phone numbers damage vet trust permanently.
Seminar and shelter-partner handoffs
Hand stacks at fear-free workshops, shelter adoption events, and breed-club meetings. Topic-specific headline: "Separation distress - owner seminar March 9."
Limit seminar cards to cases you actually treat - advertising aggression expertise without qualification erodes referrals.
Track consultations per clinic and seminar source
Unique intake URLs per vet partner and event. Log paid consultation packages completed - not form fills from curiosity owners outside service radius.
Scale clinic partners that refer paying clients. One multi-session case often covers a 1,000-piece print run.
More campaign planning tips (1)
Why 3.5×8.5 black velvet survives folders and kitchen counters
Tall format stands out in horizontal vet brochures. 38pt trifecta black velvet resists bending in discharge folders and signals specialty seriousness on kitchen counters where owners leave behavior resources.
At 1,000-count bargain pricing, segment by problem focus - aggression cards and separation cards should not share identical copy.










