Author Postcards

3×4 14pt uncoated feels like bookmark announcing next event travels farther than Instagram post when bookseller hand-stacks beside register customer tucks yours into novel just bought. Uncoated accepts pen signatures on signing tables avoids glare under bookstore track lights. Lead with cover art event date and one purchase or RSVP path. Compact format economical for multi-city tour drops four weeks before arrival.

Store variant leads local indie angle purchase path and signed copy upsell mention at register. Library variant leads free event RSVP and community programming line coordinated with librarian. Same 3×4 uncoated grid different backs mixing store purchase CTA on library card confuses patron expecting free talk. Reference local angle in headline when applicable Portland-set thriller author visit June twelve.

Four weeks before tour route when store stacks deplete, when event dates or venue changes requiring reprint, and after first tour leg when sell-through data proves cover art at counter height converts. Store-specific QR or mention postcard at register for signed copy upsell. Stale event date when signing postponed triggers reader showing up empty store embarrassing bookseller partnership. Many shops start near 500 pieces at 3x4.

Store code per stack logged at event night attendance and units sold reorder trigger. Two hundred twenty units tour month from eight stores often covers 1000-card uncoated run when cover art visible at counter height did selling. Compare library friends event against bookstore conversion separately. Scale stores producing sell-through above card cost cut stacks at registers leaving cards untouched month.

Often yes for eight to twelve stores on tour route plus library events same season before national scale when cover headline unproven at event turnout. Preserve bookmark-like 3×4 silhouette customer keeps in purchased novel. Pilot 250 one metro before 1000 tour when local angle headline unproven. Uncoated signature-friendly appropriate for signing table workflow gloss rejects pen ink.

Cover art legible at counter glance not thumbnail blur. Event date time venue explicit one path purchase or RSVP not three conflicting links. Local angle headline when tour supports it. ISBN or title spelling matches distributor catalog exactly. Wrong venue address when store moved locations wastes reader drive and damages bookseller trust hosting you. Many shops start near 500 pieces at 3x4.

Free event RSVP URL what to bring no purchase required accessibility note if applicable. Coordinated with programming librarian before stack placement. Track RSVPs per library code different funnel from bookstore sell-through. Writable uncoated back optional for reader noting book club name when card picked up event night. Permission friends group stack only unauthorized removal common opening shift. Many shops start near 500 pieces at 3x4.

We size cover art readable at register distance on 3×4 uncoated, verify event dates match store calendar, confirm venue address current, and proof title spelling against catalog before 1000 press. Bookmark aesthetic not poster shrink. You approve proof before tour route mail. Register stack beats social post scrolled away before customer finishes checkout remembers event date.