Brewer Postcards

3×4 14pt uncoated matches craft tactile branding at 1000-count runs for taproom-radius mail and retail partner counter stacks. Uncoated accepts pen notes when reps jot account numbers on delivery stacks. Label art dominant, beer name style ABV release date on front. Compact fits six-pack inserts and taproom tab trays. Regulars who missed Instagram story still see Tuesday lot on fridge at 11:45 lunch decision.

Same 3×4 grid with trackable separation. EDDM uses ZIP-specific lot address for release weekend. Partner stacks add staff training Thursday line and writable back for rep account extension. Distribution note on back top three accounts or ask bartender, full list goes stale. QR to retail finder for dynamic data. Mixing consumer walk-in primary CTA with wholesale reorder language confuses bar manager sorting vendor cards.

Two weeks before tap date when inserts ship to accounts and EDDM hits driving-distance ZIPs. Swap label art beer name tasting notes, keep taproom block and offer structure stable so regulars recognize format. Release-night one dollar off first pint with unique POS codes EDDM-RIV versus INSERT-4PK. Stale March release date on June fridge card erodes taproom trust during Saturday walk-in.

Unique POS promo codes for EDDM versus insert versus partner stack. Measure pints and to-go four-pack attach rate, not Untappd checks alone. Release-night EDDM beat Instagram for walk-ins at one Bend taproom record Friday. Retail stacks with writable backs drove twenty percent distribution reorder increase release week. Log wholesale reorders citing partner stack within thirty days. Many shops start near 1,000 pieces at 3x4.

Yes for local EDDM plus account stacks. Scale quantity for flagship annual release if prior sold through. TTB concerns: follow label-compliant ABV and brand statements, no health claims, treat print like label extension for approval workflow. Wrong ABV on print creates regulatory and customer trust issues verified against batch sheet before press. Many shops start near 1,000 pieces at 3x4.

Three flavor descriptors, suggested food pairing from kitchen if applicable, also available in four-pack to-go note. Distribution coded RIV-15 for retail ask line. QR to Untappd or release page one click for raters. Festival collab variant swaps partner logo lockup booth number limited keg one weekend only. Writable uncoated survives beer-fridge humidity when clipped to case stacks.

We optimize label art for uncoated print, verify ABV line legibility at arm length, and balance tasting notes on small back panel before 1000 press. Label-forward brewery wordmark secondary, bold release date bar high contrast for fridge visibility. You approve proof before release drop. Avoid cluttered tap-room panoramas, label art IS the hero beside worker lunch decision magnets.

Yes for six-pack insert pilot and one office park breakroom stack before full 1000-count push when ABV style release date and label art verified against TTB-approved files on proof. Uncoated 250-count pilot validates beer identity headline and INSERT-4PK tracking at register. Scale when text-ahead or release-night codes hit target redemption. Preserve 3×4 grid regulars pin near tap handle, swap label each release.