Insurance renewal hierarchy on compact fronts
"When did you last update your jewelry appraisal?" - subhead lists insurance carriers accepted, lab credentials, secure intake process. Phone for appointment scheduling.
Renewal mail should reference typical carrier update cycles - "Most insurers want documentation within three to five years" educates without fear tactics.
Front panel stays calm - storm imagery and disaster fonts undermine appraisal authority and feel predatory to affluent clients.
3×4 uncoated for safe-drawer retention
Small enough to live beside valuables; uncoated accepts ink for client notes.
- 3×4: envelope insert with appraisal delivery.
- 14pt uncoated: writable, no glare under safe light.
- 1000 low-cost qty: report-enclosure inserts at scale.
Clients who write "2027 renewal" on the back create their own reminder - your card becomes part of their asset documentation system.
Estate attorney and financial planner stacks
Leave stacks at firms handling probate - back panel explains estate valuation timeline and court-ready documentation. Track ESTATE-APP code on intake.
Attorney stacks need neutral language - "third-party valuation for equitable distribution" beats salesy discount hooks in probate context.
Replenish firms quarterly - paralegals hand cards when clients ask "who appraises the jewelry?" during intake.
Post-storm insurance claim reminders
Mail ZIPs after hail or wildfire news cycles - "Document valuables before adjusters need proof." Sensitive tone; no disaster imagery.
Storm mail is timing-sensitive - drop within two weeks of regional weather events, not months later when trauma has passed and mail feels opportunistic.
Offer secure intake process on back - clients worry about sending high-value pieces through uninsured mail.
Divorce and settlement neutral appraisal positioning
Separate card variant for family law referrals - neutral third-party language, dual-party scheduling note on back. Different from insurance renewal headline.
Family law cards should mention simultaneous intake for both parties when applicable - reduces attorney concern about bias.
Never use romance or gift imagery on settlement variant - understated serif and credential lines only.
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Track re-appraisal bookings per referral source
Codes for attorney stacks vs mail ZIP - measure paid full reports, not free verbal estimates over the phone.
Report insert channel usually converts highest - log re-appraisals from enclosure cards separately from cold mail to justify 1000-count amortization.