Physical Therapist Postcards

5.5×8.5 38pt trifecta black velvet matches referral card proportions ortho offices already use beside OT and imaging stacks reducing front desk friction. Premium weight survives discharge folder clips six months where thin gloss creases and gets tossed. Room for eval offer, clinic phone, and insurance summary without illegible cramming. Black velvet reads clinical-premium without gym discount coupon aesthetics physicians hesitate to hand out.

Separate creative on same 5.5×8.5 velvet grid by protocol. TKR winter variant leads with named post-op pathway and same-week eval phone. Fall-prevention variant leads with balance screen offer for sixty-five-plus routes. Mixing ACL and generic we treat pain on one front underperforms when recipient just left joint replacement discharge and needs protocol-specific headline during three-second car scan.

Before ski season TKR surge, spring sports ACL window, and when ortho partner rack falls empty coordinators notice substitute competitor card. Update post-op headline seasonally, keep velvet layout physicians reorder stacks from memory. Verify eval offer scope and insurance list current before every press. Stale fall prevention date on spring card erodes liaison trust during quarterly physician visit. Many shops start near 1,000 pieces at 5.5x8.5.

PT-REF or TKR-REF codes at scheduling logged at plan-of-care start within fourteen days not raw call volume. EMR referral source field mandatory at eval booking. One converted POC often covers entire 1000-count physician refresh. Measure which desk stacks and ZIP drops produce treatment plans versus price-shopping calls only. Wrong scheduling number sends post-op patients to disconnected line front desk hears about for weeks.

Yes typical six-month refresh per ortho or primary care office when prior stack converted evals to POC at target rate. Heavy 38pt card stays in discharge packet better than 14pt gloss. Preserve 5.5×8.5 silhouette in rack slots. Pilot two hundred cards one partner before network-wide push if post-op headline unproven. Scale when two evals advance to POC per hundred cards from physician source.

PPO Medicare summary with call-to-verify if list long, multiple clinic addresses with hours, direct access language state-accurate where legal, physician co-brand block when partner approved in writing. Readable ten-point minimum on insurance microtype older post-op patients discard unread. Keep eval offer and scheduling phone dominant on front for kitchen counter photograph caregivers send family. Many shops start near 1,000 pieces at 5.5x8.5.

Back panel only with written practice approval never front co-brand without explicit permission. Optional referring provider line builds desk trust when coordinator recognizes partner logo. Separate employer ergonomic screen variant without physician logo for factory B2B stacks. Mixing co-brand with direct access promo on one confused back creates compliance questions coordinator forwards to legal before stocking rack.

We size phone block for arm-length reading at 5.5×8.5 scale, verify eval offer scope meets compliance if required, proof insurance summary legibility without magnifier, and confirm velvet finish does not glare under clinic fluorescents before 1000 press. Active recovery photography not grimacing pain stock unless brand uses it. You approve proof before post-op season drop. Phone dominant front QR secondary for post-op patients and caregivers who call not scan.