Front hierarchy for seasonal testing and immunotherapy consults
Sufferers skim mail between sneezes - clarity wins.
- Headline: "Tree pollen rising - schedule allergy testing" or "Immunotherapy consult - long-term relief."
- Physician: MD/DO allergist name + board certification.
- Season hook: reference local pollen window when possible.
- CTA: scheduler QR and phone.
- Pediatric badge: if drop targets families - "Ages 5+" when accurate.
Back panel: testing process and insurance primer
Bullets: skin test duration, same-day results if offered, shot schedule overview, telehealth follow-up option. Plain-language insurance - "Most plans cover medically necessary testing" with compliance review.
PCP referral requirement note if your market requires it - reduces front-desk confusion.
Pediatrician and PCP referral counter stacks
Co-brand pediatric drops with referring clinic logo on back. 250-count bundles per pediatrics group - track referral source at check-in.
Language PCPs recognize
Include "Chronic rhinitis unresponsive to OTC?" and "Recurrent sinus infections - consider allergy evaluation" - phrasing primary care uses when handing a card during a visit, not marketing jargon they would not say aloud.
Pre-season EDDM in high-pollen ZIP clusters
Saturate suburbs with mature tree canopy and known allergy demand - align mail window with allergen forecast marketing calendar, not arbitrary batch dates.
ZIP-level tracking
Unique scheduler URLs per route - OAKPARK24 vs MAPLE24 - so front desk logs show-rate by neighborhood. Scale routes that book testing; pause drops where cards produce pharmacy-only self-treatment without appointments.
Immunotherapy adherence and shot-day reminders
Separate mail to active shot patients - "Don't skip buildup season" - not mixed with new-patient testing creative. Adherence postcards reduce dropout during first year when schedules feel overwhelming.
Shot-day logistics on back
Include wait-time expectation, observation window, and what to do if they miss a week - practical details reduce no-shows more than generic "stay on schedule" headlines alone.
More campaign planning tips (1)
Why 2.75×8.5 linen fits allergy specialty positioning
Slim tall format stands out in mail stacks; linen feels specialty-medical vs discount urgent care gloss. 250-count suits single-market seasonal push plus ped referral replenishment.