Gynecologist Ob Gyn Postcards

4×6 18pt ultra premium smooth white size patients recognize on family fridge beside pediatric schedules, and smooth surface keeps HIPAA-safe privacy footer legible without texture fighting fine consent type. Clinical calm not retail coupon flashy. Lead with annual well-woman schedule-by date and direct scheduling line plus portal URL equally prominent. 250 affordable runs test reactivation cohort before scaling full overdue panel when visit rate justifies.

Separate fronts on same 4×6 smooth white grid. Screening variant leads with breast screening month co-schedule messaging when practice offers both. Well-woman variant leads with annual exam reminder generic without PHI on face. Track SCREEN-MAY versus WELL-WOMAN codes at scheduling. Mixing fear-based copy on well-woman card reduces trust tone increasing compliance. Swap seasonal front only, keep compliance footer band locked on back.

Before screening season when overdue panel cohort refreshes, after 250 pilot proves completed visit lift against control, and when portal URL or insurance participation summary on back changes. No patient names on shared household mail unless compliant patient-specific workflow. Update schedule-by date each cycle, keep smooth white layout stable. Stale portal link on card wastes vulnerable moment patient finally reaches for fridge reminder.

Scheduling staff logs postcard source at booking measuring completed visits not calls asking if mail was mistake. Compare PCP referral stacks against direct overdue list conversion. One reactivated panel patient lifetime value covers entire 250-count print many times over. Scale to full overdue panel when visit rate justifies, not assessment calls alone. Portal and phone equally tracked since age cohorts choose different channels.

Yes for oldest overdue cohort test before full panel mail when scheduling lift unproven. Preserve 4×6 smooth white silhouette familiar on fridge magnet boards. Not appropriate for PHI-specific names on standard reactivation without compliant workflow. Pilot validates generic reminder against completed visit benchmark. Eighteen-point stock feels clinical-quality not discount dental spam discarded unread. Affordable 250-run de-risks before thousand-scale overdue waves.

Generic screening reminders only on standard reactivation mail with practice name not patient diagnosis on face. Screening age language reviewed by clinical lead before press. Privacy note on back readable at 7pt minimum. Portal URL correct patient portal not admin login. Wrong PHI on postcard creates compliance incident and household privacy breach when roommate sees specific diagnosis on shared mail.

Services overview, what to expect plain-language visit summary, insurance participation summary, and portal registration steps without fear-based copy. Referring line Ask your PCP about us when permission stacks at primary care partners. Not substitute for formal referral workflow where required. Separate phone tree for new patient establishment versus reactivation scheduling if practice structure requires. Many shops start near 250 pieces at 4x6.

We reserve compliance footer dedicated bottom band on 4×6 smooth white without overlay photography, verify screening guideline language with clinical lead, proof portal QR sized for older patients, and confirm scheduling phone staffed during mail response window before 250 press. Calm clinical photography diverse matching community. You approve proof before reactivation drop. Fridge card beats patient portal email buried under pharmacy spam filters busy households never open.