Corporate transferee welcome and concierge intro
HR inserts in relocation packet - linen card first tangible local touch before household goods arrive.
- Front: "Welcome to [metro] - schedule area tour."
- Back: housing temp line, school resource URL, concierge cell with 24-hour answer claim if true.
- Timing: ship to arrive before truck - psychological first impression matters.
Transferees pin card on fridge while comparing Zillow on phone - PDF buried in HR email does not survive the first week chaos.
Realtor destination-agent partner handoffs
Buy-side agent includes specialist card in buyer folder - "Neighborhood orientation before house hunt weekend" positions tour before offer pressure accelerates. Destination agents who skip orientation lose deals when spouse veto kills house after school research panic.
Partner code per brokerage tracks tours scheduled from agent handoffs versus HR packets - scale partnerships that convert to signed leases or purchases.
Healthcare and physician recruitment welcome
Hospital recruitment packet - spouse career resources and community intro tour date. Physician recruits decline offers when spouse feels unsupported; linen welcome card with career counselor line and school timeline reduces second-guess calls to recruiter.
Separate creative tone from generic corporate - mention hospital campus orientation and on-call schedule realism without overselling lifestyle.
International assignee soft-landing checklists
Visa timeline reminder card - separate from domestic welcome; embassy document pictograms and consulate appointment note. International assignees need document checklist, not school district paragraph on same card.
Same 3.5×6 linen shell; swap back panel entirely - visa card for international, school line for domestic. One production template, two compliance-sensitive message tracks.
Why 3.5×6 linen suits relocation specialist mail
Fridge-friendly footprint - not so large it competes with employer benefit posters, not so small it disappears on magnetic clip. Thirteen-point premium linen survives packet stuffing and kitchen humidity without curling like thin gloss.
250 wallet-friendly per employer batch quarterly matches mid-size corporate move volume - scale print with HR projected headcount, not generic 5,000 EDDM to wrong ZIP codes.
More campaign planning tips (1)
Track concierge engagements per employer packet batch
CRM employer code on card; measure tours scheduled within seven days of packet delivery - not email opens. Tour within first week correlates with faster home selection and fewer escalation calls to HR mobility team.
Employers below break-even tour rate need packet placement audit - card buried in envelope behind insurance forms never reaches fridge.