Front-panel hierarchy for Wednesday crowd scans
Collectors decide at the register stack. Structure the slim 2×4 front for habit clarity.
- Headline: "Pull list · never miss #1."
- Hook: "10% off first month · bag & board included."
- Store: name + cross-street.
- Hours: "Open New Comic Day · Wed 10–8."
Velvet blue feels premium in a stack of plain fliers - tactile differentiation.
Back panel: titles carried, events, and loyalty punch
Reverse lists featured publishers or titles (with permission), monthly game night, signing calendar one line, and loyalty punch policy. QR to pull-list signup if mobile form is simple.
Convention variant swaps back for booth number and exclusive foil offer - same slim grid.
Register stacks and neighborhood route mail
Hand 2,500-count runs at register every purchase; mail selectively to apartment routes within walking distance of shop. Partner stacks at nearby game stores (with permission) catch crossover customers.
Reference neighborhood geek landmark in subhead - "Near [Mall] · parking in rear" - reduces new-customer friction.
Launch week and convention timing
Heavy handouts week major #1 launches when licensed art available. Convention stacks with booth line on back - "Exclusive variant · booth 1247." Reactivation to lapsed pull customers: "We held your box · reactivate by Friday."
Blue velvet slim grid swaps key art without redesign - regulars recognize your shop card in the stack.
Track pull-list signups and event attendance
Promo codes per stack - "PULL-REG" vs "CON-2026." Log new pull accounts and event headcount, not cards handed out. Scale con handouts when booth signups spike versus prior year.
One active pull customer often covers the print cost of hundreds of slim cards over a year.
More campaign planning tips (1)
Velvet slim stock for bag-and-board survival
38pt Trifecta blue velvet 2×4 survives bag inserts and wallet clips without curling like thin gloss. Slim format fits standard postcard postage tiers - confirm current USPS specs for 2×4.
High-contrast type mandatory on blue velvet - proof under fluorescent shop lighting.










