Front hierarchy for counsel's two-second panel scan
Litigation attorneys scan neutrals between filings. Structure the 3×5 face for instant roster recognition.
- Name + neutral title: Arbitrator and Mediator if dual.
- Rosters: AAA, JAMS, ICDR - active panels only.
- Case types: construction defect, employment, commercial - three max.
- Geography: states licensed or hearing locations.
- Booking: case-manager or assistant line - not personal cell mid-hearing.
16pt premium matte feels substantial in case files without promotional shine.
Back panel: rates and process without advocacy language
Group the reverse: daily or half-day rate band, cancellation policy summary, typical hearing location options, languages for multilingual parties, and QR to neutral bio on roster site.
Include law school and bar admissions in footer - counsel verifies pedigree. Writable margin for attorneys noting case number.
Law-firm and in-house counsel referral mail
Mail 2,500-count drops to ZIP clusters around litigation boutiques and corporate legal departments. Subhead: "Construction arbitration - [State] roster neutral."
Hand stacks at DRI, ABA Dispute Resolution, and state bar ADR sections - neutrals still exchange paper when conflicts checks begin.
Roster expansion announcement to prior parties
When added to new panel, mail matte cards to counsel who appeared in prior matters - "Now on JAMS national roster - construction panel." Timing aligned to hiring season for neutral selection converts.
Limit to counsel with actual prior appearance - cold lists feel promotional.
Track appointments per bar event and mail cluster
Unique bio QR per bar section event and mail ZIP. Log booked hearings and mediations - not introductory lunches from law students.
One multi-day construction arbitration often covers a 2,500-piece matte print run entirely.
More campaign planning tips (1)
Why 3×5 matte survives case binders and bar mail slots
Classic index-card proportion fits litigation folders. 16pt premium matte resists binder clip impressions and photographs clearly when counsel texts colleague for neutral referral.
At 2,500-count budget pricing, segment by case type - construction and employment cards should not share identical specialty lists.










