Broadcast Journalist Postcards

3×5 16pt premium matte reads serious for newsroom culture where gloss feels promotional. Compact for assignment desk stacks, matte reduces QR glare under studio spots. One story hook per card, headshot, recent credit line, ninety-second reel QR labeled clearly. A 2500-count run supports market-by-market DMA drops plus conference handoffs where physical card after handshake anchors angle to your face better than attachment-heavy email.

Split prints on same 3×5 grid. Hire pitch leads availability for contract or perm with reply-by date. Freelance story pitch leads exclusive access or data with embargo readiness on back. Confused dual-purpose fronts weaken both when assignment editor sorts forty pitches Monday morning. Same grid different backs: availability block versus embargo and access details without multi-story grids failing on 3×5.

Each new story pitch or DMA wave, swap hook and reel, keep grid. Update headshot when significantly changed. Mail two hundred per target market to newsroom addresses where policy allows plus conference stacks. Reference market in subhead Pitch for Phoenix investigative unit. Hand delivery at NAB often outperforms cold mail. Stale story angle from closed investigation erodes callback trust. Many shops start near 2,500 pieces at 3x5.

Unique reel URLs per DMA and conference, analytics show views plus assignment editor callbacks logged in CRM. Measure pitch meetings and trial shifts, not vanity QR scans from non-decision-makers. DMA-targeted mail produced four callbacks leading to six-month contract at one shop. Log meetings within thirty days of drop, editors cite card on reply when digging beats buried email attachments. Many shops start near 2,500 pieces at 3x5.

Yes for one target DMA or one conference stack before full 2500-count push when credit claims, reel QR mobile-optimized under ninety seconds, and story hook verified accurate on proof. Matte 100-count pilot validates headline clarity and DMA-PHX tracking at callback. Scale when meetings confirm channel. Preserve 3×5 grid directors pin beside assignment grid, swap story headline and credit line only.

Three bullets scope unique access timeline for first piece. Availability for hire block or embargo readiness for freelance variant. Contact cell labeled assignment pitch line separate from agent if represented. Story summary and credits, link to full resume via QR. Cramming resume on 3×5 back becomes illegible. No libel-bait language on pitch card, save detail for secure follow-up.

We maximize headline legibility on small face, verify QR contrast on matte under harsh studio lighting, and balance headshot crop for professional output before 2500 press. Clean typography high-contrast headline, no decorative fonts. You approve proof before DMA drop. One story pitch per card multi-story grids fail at desk-scan distance when editor compares three matte panels beside overnight feed printouts.

No, story summary and credits with QR to full resume. Paragraphs about career history shrink below readable size. Front carries hook headshot credit reel QR. Back three bullets and contact paths only. News director kept matte card on desk saying easier than digging email attachments for reel link. Phone optional for editors who prefer call over scan when reel IS the pitch. Many shops start near 2,500 pieces at 3x5.