Art Dealer Postcards

4.25×11 16pt premium matte vertical mirrors portrait-oriented work collectors notice even if they cannot name alignment tall format carries single artwork at readable scale without catalogue page bloat. Matte absorbs gallery track lighting gloss spotlights wash out dark photography collectors judge credibility in half second flimsy card signals flimsy inventory. Lead artist name exhibition title preview window direct viewing appointments line one artwork per card two images compete both lose.

Same 4.25×11 matte grid swap hero artwork and headline only. Preview invite artist name plus exhibition title dates RSVP line gallery address readable without flip. Fair follow-up within ten days Following up from Art Miami Booth 412 so not mistaken for cold prospecting segment sculpture inquiries different hero than print buyers same grid swapped artwork. Never vague New Works Available headline collectors scan for artist and dates first.

Before each exhibition opening when prior drop produced RSVPs and closed sales logged weekly vanity cards mailed tells nothing about commission earned. Swap hero artwork dates artist name keep grid locked after first preview converting reorder with updated exhibition window not full layout rebuild breaks visual recognition repeat collectors. Fair follow-up 400-piece often produces studio visits when reference fair name and booth number on card.

Unique RSVP extension or mention card code prompt per campaign log preview attendance and closed sales weekly not impressions. Compare preview invite versus fair follow-up versus lapsed buyer reactivation works sold to buyers who had not purchased in eighteen months one six-figure sale justifies entire regional drop. Scale collector ZIP routes within five miles private viewing offer outperforming broad EDDM when offer is invitation not discount. Many shops start near 500 pieces at 4.25x11.

Yes for preview night VIP list plus fair follow-up tier-one contacts before scaling when artist headline unproven at RSVP rate. Preserve tall matte silhouette sits on mahogany desk pile until collector has free afternoon design retention six-week sales cycle not 24-hour click window. Pilot one exhibition before multi-artist combined mail when single artwork hero unproven at viewing appointment rate.

Medium dimensions edition notes when selling multiples collectors want facts not adjectives wrong dimension line kills sale before wiring deposit artist name spelling verified against consignment agreement edition numbers matched inventory system not memory photography color checked against physical work under neutral light QR only password-protected preview room public URLs leak inventory before VIP list arrives phone-first RSVP wins six-figure conversations. Many shops start near 500 pieces at 4.25x11.

Interior designers architects deserve separate bundles trade pricing footnotes not same consumer headline partner list co-funded mail when permission allows writable margin team notes collector preferences at preview nights handwritten line often closes sale email thread could not 16pt matte resists fingerprint smudging consultant offices framing studios thin gloss curls humid storage rooms.

We lead museum-white margins one dominant artwork never thumbnail grid, verify artist attribution and edition lines against consignment records, proof matte photography without heavy drop shadows stock already softens contrast, and confirm preview dates with artist schedule before press. Artist name serif gallery-standard typeface your logo secondary. You approve proof before preview night mail when collectors compare card to actual piece under gallery spots. Many shops start near 500 pieces at 4.25x11.