The postcard that gets handed out when the kitchen is loud
Hosts and catering managers need something faster than explaining the menu from memory.
- Host stand stack for walk-in waits
- Catering inquiry follow-up mail
- Hotel concierge partner desks
- Grand-opening door drops on opening week
Front hierarchy
Dish photo, restaurant name, offer headline, phone or QR order link.
Why 4.25×11 matte fits restaurant brands
Tall format showcases food photography; matte keeps skin tones on dishes natural under warm lighting.
2500-count math
Cover every table twice during opening month, plus catering mail - bulk per piece drops sharply vs 250 test.
Route timing
Mail residential ZIPs within three miles Tuesday–Wednesday for weekend offer redemption.
What owners put on the card (and what they skip)
Include: signature dish, dietary hook if true (vegan, gluten-friendly), parking note.
Skip: full menu microtype, fourteen social icons, paragraph about your journey.
Photo proofing
Dark food photos muddy on press - we adjust contrast so sauce and garnish read appetizing.
Six real uses in restaurant operations
- Grand-opening EDDM within delivery radius
- Catering corporate lunch follow-up
- Lapsed loyalty reactivation ("We miss you - free appetizer")
- Event buyout inquiry leave-behind
- Partner brewery cross-promo stack
- Room-service partner hotel lobby
Tracking redemptions
Unique offer codes per drop - POS should tag "POSTCARD-MAR" not just "coupon." Managers who skip code training cannot measure food cost against mail ROI and will blame the channel instead of staff compliance.
Catering vs walk-in offers
Split creative when offer differs - "$15 off catering order $200+" on corporate follow-up mail, free appetizer on neighborhood EDDM. Same matte grid, different offer block.
Local growth without discount addiction
Rotate between free appetizer, family bundle, and catering percent - same layout grid, different offer block.
Compliance on alcohol promos
Check local rules before bar offers on mail - we leave space for required language. Holiday hours and closure dates on back prevent one-star reviews from families who drove across town on your day off.
More campaign planning tips (1)
Fridge-worthy durability and reorders
16pt matte survives fridge magnets and purse pockets - thin flyers crease and get tossed.
Reorder same art when redemption hits target; swap photo seasonally (summer patio vs winter stew).










