Pediatrician and developmental-ped referral stacks
Mail clinics within ten-mile pediatric radius twice yearly. Back panel: physician fax number, typical eval length (60–90 min), stroller parking note, and accepted referral types.
- Front: ages served, parent phone, specialty line.
- Back: fax block sized for nurse photocopying.
- Wait time: "Currently booking 3–4 weeks" - update or remove if stale.
Pediatric nurses file 4×6 cards in referral binders - oversized mailers get trimmed and look unprofessional.
School-district and IEP-adjacent parent workshops
Education-first headline: "Understanding sensory diets at home - March 20 webinar, 7 p.m." Register QR lands on single signup - not homepage with twelve programs listed.
District parent-education nights allow literature tables - velvet cards feel calmer than hospital gloss inserts competing for attention.
Hand-therapy and post-surgical OT for adults
Orthopedic surgeon partner stacks when pediatric brand dominates your marketing - separate card if imagery and copy diverge. "Post-surgical hand therapy - physician referral preferred." Adult patients reject pediatric clipart on the same card.
Surgeon offices want fax requirements and accepted ICD categories without treating-by-mail language.
Early-intervention agency coordination cards
County EI coordinators need coordination phone, accepted referral types, and response-time commitment. "EI coordination line - evaluations within 10 business days of referral packet."
Agency cards differ from parent-facing pediatric cards - professional tone, no parent workshop QR on same panel.
Why 4×6 blue velvet suits pediatric waiting-room racks
Standard rack and mail size; velvet tactile finish signals calm care environment. Thirty-eight-point stiffness survives pediatric waiting-room racks and nurse binder clips without dog-earing.
Blue velvet reads trustworthy - parents describe it as "softer than hospital handouts" in intake surveys when asked.
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Track eval bookings per pediatric clinic batch
Referral source code per mailed clinic list - REF-PEDS-NORTH-03. Count parent-initiated eval requests within 60 days. Clinics producing fewer than three requests per quarter get liaison visit before next mail wave.
Update wait-time range on reorder only - full redesign when wait exceeds six weeks or drops under one.