Front hierarchy for holiday pre-order and wedding tasting mail
Customers decide on craving plus deadline clarity - vague "order soon" does not move pie sales.
- Headline: "Thanksgiving pie pre-order - deadline Nov 18" or "Book wedding cake tasting - limited Saturdays."
- Photo: signature product lit naturally on matte.
- CTA: order QR or shop phone.
- Pickup: dates and location explicit.
Deadline typography hierarchy
Deadline date larger than shop name - customers fridge-pin for the date, not your logo. Pickup window "Nov 23–24, 8 a.m.–2 p.m." prevents hourly "is it ready yet" calls.
Back panel: flavors, sizes, and deposit policy
SKU list, price anchors if allowed, deposit terms, allergen note. Reduces DM volume during rush when staff should be baking, not answering "do you have gluten-free cherry."
SKU list discipline
List flavors you will actually produce at volume - ten flavors on card creates expectation you cannot fill in one holiday weekend. Deposit policy for wedding tastings ("$50 applied to order") filters no-shows.
QR to full menu optional for items that change - static print for hero SKUs only.
Corporate holiday gift tray B2B mail
Mail office parks in October - "Employee gift trays - deliver to your office." Separate creative from consumer pie mail; include minimum order and delivery fee logic.
B2B minimums and delivery
Minimum 12 trays, delivery fee waived over $150, invoice terms Net 15 - corporate buyers need logistics not craving photography alone. Mail before HR finalizes holiday budgets - November mail misses procurement cycle.
Track OFFICE-TRAY code at order intake - one corporate account often covers 2,500-count print cost.
Cafe wholesale and restaurant dessert partnerships
Co-brand with cafes needing wholesale pastries - back panel lists par-bake SKUs and order cadence. Track partner code at wholesale intake.
Wholesale cadence clarity
"Order by Monday for Thursday delivery" and par-bake SKU list - cafe buyers need operational facts, not wedding cake photography on front. Co-brand logo small; your production brand dominant.
Separate wholesale card from consumer holiday mail - mixing messages confuses both channels.
Wedding fair and bridal shop counter stacks
2,500-count supports bridal expo season plus partner boutique stacks - tasting RSVP QR caps slots honestly so you do not overbook Saturdays.
Tasting slot caps
"Four tasting slots left in March" with real CRM cap - false scarcity destroys trust when bride arrives to overcrowded consult. Hand stack at bridal fair within 48 hours of expo - email follow-up alone loses to shops that mail physical invite.
Photo shows signature tier style - not every cake you can physically produce.
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Why 6.5×9 matte sells bakery photography
Near-menu size showcases product; matte reduces glare on frosting highlights. 2,500-count covers metro holiday saturation plus B2B stacks.
Matte vs gloss for food photography
Gloss makes buttercream look oily under kitchen lighting; matte keeps frosting texture appetizing. Six-and-a-half by nine gives product photo room without shrinking deadline type below fridge-distance readability.
Reorder same matte grid after sellout season - swap SKU photo and dates only.