Agency open-call and scouting event invites
Models mail or hand cards to boutique agencies with open-call dates on back. Front: dual look, stats block, digitals QR. Velvet green signals confidence - timid white comps blur together.
500 fast runs refresh stats each season without reprinting entire portfolio books.
Open-call date and time on back - bookers file cards in monthly folders. Include mother agency line if signed to prevent poaching confusion at callbacks.
Casting director and creative director leave-behinds
After go-sees, leave updated card if booker asked for new hair color. Writable velvet back for role codes - "FW26 show #3" so you remember context at callback.
Leave-behind after go-see should match digitals you sent - hair color change means reprint, not Sharpie edit. Casting assistants compare card to phone gallery instantly.
Fashion-week and trade-show networking drops
Hand cards at after-parties when phones die. 6×9 fits clutch bags and folio sleeves; include representation line if signed - "Mother Agency / NYC" prevents poaching confusion.
Networking drops need minimal type - name and stats readable under dim event lighting. Green velvet catches light differently than fifty white comps on the same cocktail table.
Commercial and lifestyle portfolio segmentation
Separate cards for commercial smile vs editorial edge - do not mash both on one confusing front. Casting for pharma spots wants different card than avant-garde lookbook.
Commercial card leads with approachable smile; editorial card leads with strong jawline or avant-garde pose. Same green grid, different photo pairing per stream.
Why 6×9 green velvet suits working models
Taller than standard comp for full-length feel; 24pt survives desk piles and messenger bags; velvet holds rich photo blacks without glare under office LEDs.
6×9 green velvet at 24pt feels substantial in booker folios - thin gloss comps curl and get discarded. Skin tone proofing on green stock is critical before 500 fast run.
More campaign planning tips (1)
Track callbacks per card version
Note which photo pairing produced go-see requests - reorder the winning duo, retire weak looks without ego.
Track callbacks per card version in spreadsheet - editorial vs commercial split tells you which stream to fund next season. Retire looks that never produce desk mentions.










