Junior spring and summer enrollment mail
Mail school districts in March when course guides distribute - front: "Start prep before senior year - diagnostic this month," exam focus, booking link or QR. Back: horizontal month timeline bar to first exam at 8pt minimum, package tiers, parent info session date if applicable.
Headline calm and specific - juniors file planner paper; fear creative gets tossed by parents who already stress enough about college.
Unique code per district wave - PREP-DIST-MAR - logged when diagnostic bookings complete within 30 days.
School counselor and college advisor partner stacks
Leave 500-count with counselors after reviewing compliance copy together. Scholarship tie-in note if true, group class schedule, parent info night date, diagnostic offer separate from retaker intensive.
Counselors hand cards when student selects rigorous course load - timing beats October retaker panic mail by months of prep runway.
Track enrollments per school partner stack - school code at registration shows which counselor desks actually convert versus stacks that sit in drawer.
Score recovery and retake intensive promos
Separate mini for senior retakers - "Weeks to next exam" headline, intensive hour band, score report submission email on back. October mail window distinct from March junior enrollment.
Retaker creative uses urgency appropriate to timeline - still no generic gain promises; diagnostic or score review required language on back.
Do not merge retaker and junior on one mini - seniors ignore "start before senior year" and juniors ignore "retake intensive" October crunch language.
Parent info night and free diagnostic event announcements
Event mail distinct from enrollment mini: date, RSVP URL, what to bring (prior scores if any), parking. Counselors distinguish event card from evergreen enrollment card when students ask which to give parents.
500-count event wave fills room when date on back matches counselor verbal invite - mismatched date erodes school partnership.
Track event RSVP to enrollment conversion separately from counselor stack diagnostics - different funnel temperature.
Why 3×4 gloss suits test prep coaches
Planner divider fit at course-selection moment - juniors slip minis beside semester schedules counselors just distributed. Gloss legible under homework desk lamp; linen or matte can look dull under warm LED.
3×4 memorable in college folder systems without letter size that never enters planner. Timeline bar on back at minimum 8pt - parents photograph planner divider when coordinating with spouse.
Diagnostic CTA calm and specific on front - compliance-safe copy that counselors will actually hand out.
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Track diagnostic bookings per school batch
Unique code per school partner stack; log enrollments within 30 days of stack placement. Schools producing zero diagnostics after two academic years lose stack priority - redeploy minis to counselors who convert.
Compare March junior mail versus October retaker mail by enrollment rate - some programs over-invest retaker creative while counselor stacks starve.
Reorder each March for junior window; October reorder for retaker intensive - keep gloss grid stable so returning families recognize mini in sibling planner.