Florist Postcards

6.5×12 14pt gloss shows cascading bouquet stem height Instagram squares crop away, making event florists look like grocery bundle sellers on a 4×6. Tall gloss reproduces petal gradients when color-proofed against your source file muddy reds on press kill trust for brides comparing three shops at the kitchen table. Lead one hero arrangement, consult offer, shop phone, and neighborhood delivery note. 500-count wedding ZIP tests validate headline before 1500 holiday preorder saturation when perishable inventory risk is high.

Same 6.5×12 gloss grid different headlines and tracking codes only. Wedding variant leads complimentary consult for dates six to twelve months out with WEDDING-ZIP intake code. Mother's Day preorder card needs hard order-by date and pickup slot language FLORAL-MAY logged separately since gift buyers decide on calendar deadlines not venue tours. Mixing both offers on one card confuses corporate lobby stacks with bridal creative when B2B weekly program needs subdued palette variant.

Six weeks before each major floral holiday and wedding season when prior mail code produced booked events with deposits not Instagram DM inquiries alone. Swap hero photo and preorder deadline keep logo phone block and layout fixed so repeat customers recognize structure each Valentine's and Mother's Day. Stale open-ended spring sale language sits unsold inventory risk on your cooler when couples need calendar certainty. Reorder mid-season only when partner funeral home stacks drop below twenty cards with permission. Many shops start near 500 pieces at 6.5x12.

FLORAL-MAY or WEDDING-ZIP codes on consult forms and preorder checkout measure booked events and dollar totals not inquiry volume alone. Split wedding ZIP clusters against corporate lobby tests separately different creative different success metrics. One booked wedding often covers print cost of entire 500-piece neighborhood drop. Scale routes producing signed contracts pause blasts generating Pinterest browsers who never schedule deposit consults two consecutive seasons.

Yes for high wedding-density ZIP cluster or corporate building lobby test before scaling 1500 holiday volume when consult headline unproven at deposit booking rate. Preserve tall 6.5×12 silhouette engaged couples pin on fridge magnets through venue tours and caterer tastings algorithm posts disappear in 48 hours. Pilot one county marriage license cluster before city-wide blasts that waste stems on renters with no event. Gloss survives mailbox delivery without velvet cost on seasonal promo you reorder four times yearly.

Holiday preorder deadlines belong in headline Mother's Day mail ships three weeks out with hard order by date line open-ended sales sit unsold inventory risk. Pickup versus delivery policy and deposit terms visible without magnifier on back before bride calls mid-consult. One hero arrangement photo not collage of six styles fighting for attention on card meant to sit on wedding-planning fridge. Shop street address on back reinforces local SEO when couples Google your name three months later. Many shops start near 500 pieces at 6.5x12.

Permission-based subdued palette variant separate from wedding creative sympathy tone not retail promo colors. Delivery radius same-day cutoff and shop hours answer logistics before designer interrupted mid-consult. Portfolio QR optional phone stays primary for wedding bookings funeral partner stacks need credential and permission clarity before displaying your stack beside condolence cards. Writable matte back available if lobby stacks show fingerprints ask during proof when handout tables primary use. Many shops start near 500 pieces at 6.5x12.

We color-correct petal photos for gloss press, proof preorder date prominence against hero crop for tall format, verify photo rights your work or licensed not stolen Pinterest stems, and confirm shop phone routes during design hours not broken voicemail. Balance 65 to 70 percent front to hero photography with headline band readable from across kitchen. You approve proof before wedding ZIP mail when muddy reds on press cost revenue and reputation with calendar-planning brides.