Front-panel hierarchy for craft fair and market booths
Fair browsers photograph cards instead of business cards. Structure for Instagram-worthy clarity.
- Hero photo: bestseller product on brand backdrop.
- Shop: Etsy URL and @handle large.
- Offer: "10% off first Etsy order - code MARKET10."
- Expiry: fair weekend dates visible.
4×6 photo ratio matches listing photography workflow - reuse edited JPGs.
Why 4×6 Trifecta green velvet fits Etsy seller mail
Standard rack size at maker events; velvet finish elevates photography vs flat gloss coupon feel. 500-count covers spring and fall fair circuit with insert leftovers for orders.
24pt thickness survives booth humidity and shipping inserts without bending like thin business cards.
Post-purchase inserts
Slip card in shipped orders - code tracks repeat Etsy purchases vs fair traffic.
Wholesale and stockist recruitment cards
Back panel: wholesale minimum, lead time, line sheet email - consumer promo on front only.
- MOQ and turnaround in bullets
- Made-in-USA or materials story if true
- Separate QR to wholesale inquiry form
Track wholesale inquiries by fair name code - measure POs, not email signups alone.
Holiday market and seasonal collection launches
Seasonal card front features new collection photo; back lists market dates and booth number.
"Booth B14 - Nov 22–24" prevents wandering buyers. Limited edition SKU callout drives urgency honestly.
Reorder strategy
Keep green velvet stock color constant for brand recognition across seasons - swap photo and code only.
Local shop consignment and coffee shop counter stacks
Consignment partners display stacks if product fits their aesthetic - partner code at Etsy checkout.
Neighborhood name on card builds local SEO story for About page - not keyword stuffing, genuine local maker identity.
More campaign planning tips (1)
Measure Etsy orders per fair code, not cards handed out
One wholesale account often covers entire 500 print run. Scale fair circuits and insert programs that code-convert; retire codes that only drive freebie hunters.
Reorder same velvet template when ROI holds - new hero product photo each season.