Car Salesman Postcards

3×6 18pt premium kraft fits wallet stacks and service counter piles feeling personal compared to glossy dealership spam customers describe as from my guy not from the dealer. Lead with direct line, store name, and specific reason to call like your 2023 Accord lease ends August 14 converting higher show rates than we want your business vagueness every rooftop sends simultaneously. Kraft approachable feel outperforms gloss for loyalty and lease reminders customers actually keep until appointment booked.

Separate creative on same 3×6 kraft grid. Lease variant leads with maturity date, inspection appointment path, and equity or buyout note if applicable honest to current program. Service loyalty variant leads with factory warranty expiring hook, loyalty oil change offer, and referral bonus if real. Mixing hot deals this weekend on personalized lease card trains buyer to ignore all dealer mail like competitors send. Swap timeline headline only, lock kraft personal silhouette repeat customers recognize from prior purchase cycle.

Ninety days before lease maturity waves from CRM export, before warranty expiration clusters in service lane data, and when loyalty offer amount changes requiring front panel update. Update vehicle model year merge field per mail batch only, keep kraft layout stable. Verify direct line rings to rep not general sales pool before press since misrouted call erodes trust built over years. Stale maturity date on kraft card worse than no mail when customer already signed competitor lease online Tuesday night. Many shops start near 250 pieces at 3x6.

Unique mention code per mail batch like LEASE-AUG24 logged at completed showroom appointments within 21 days of mail date, not calls to wrong extension alone. Compare lease maturity mail against service loyalty variant since funnel temperature differs. One lease return with back-end gross often covers entire quarterly kraft print when date headline matched CRM maturity export exactly. Scale mail segments producing shows above print cost, pause generic ZIP drops when personalized book mail converts higher per piece.

Often yes when split between CRM lease maturity mail and service advisor counter stacks for warranty expiration subset same quarter. Preserve 3×6 kraft silhouette wallet retention beats wide glossy mailers customers never carry to work. Pilot fifty-card service stack before full book mail if loyalty oil headline unproven at show rate. Scale when three appointments confirm per hundred kraft pieces deployed to customers with verified maturity or warranty timeline in DMS export.

Vehicle model and maturity date when CRM merge legal and accurate, store name, rep direct line, and one specific CTA not three competing offers. Avoid hot deals weekend language training buyers to ignore. Referral bonus only if program active and rep can honor at delivery. Co-brand dealer logo footer when required by rooftop policy keep rep name primary. Wrong maturity date from stale DMS export destroys relationship rep cultivated through three prior service visits customer trusted. Many shops start near 250 pieces at 3x6.

Referral bonus amount, how referred friend should mention rep name at arrival, expiration if program limits window, and service department line separate from sales direct cell. Thank-you variant distinct from cold lease mail since recipient already converted. Writable back optional for rep noting referral source when customer hands kraft card friend used at Saturday delivery. Track referral deliveries per hundred thank-you cards handed at deal jacket presentation not just program signups started online. Many shops start near 250 pieces at 3x6.

We proof maturity date field placement at 3×6 kraft scale readable in wallet, verify direct line typography dominant over dealer boilerplate, balance kraft contrast for service counter stacks, and confirm loyalty offer matches rooftop program before press. No glossy screaming price badges undermining personal kraft tone. You approve proof before CRM mail merge. Specific lease date headline beats competitor text blast arriving same week because customer kept kraft card in console until Thursday lunch break scheduled inspection.