Front-panel hierarchy for host-household scans
Hosts decide under time pressure before guests land. Structure the 3×6 front for service clarity.
- Headline: "In-Home Chef · Your Kitchen."
- Hero: plated dinner on a real dining table - not studio macro.
- Specialty: "Gluten-free · Keto · Plant-forward."
- CTA: text line or phone - largest readable type.
Kraft stock feels handwritten-adjacent on fridge magnets and bulletin boards.
Back panel: packages, dietary notes, and referral hook
Reverse lists tasting menu price anchor, weekly prep tiers, travel radius, and "Refer a host - $100 credit" line. Allergen handling statement for nut-free and celiac households.
QR to sample menus only if PDF is mobile-friendly - hosts often text while scheduling carpools.
Affluent neighborhood and HOA route mail
Mail 5,000-count drops to owner-occupied ZIP segments with high home values and long commutes - households that outsource cooking. Reference subdivision or town name when permitted so the card feels neighbor-specific.
Partner stacks at boutique wine shops and high-end kitchen stores (with permission) catch customers already planning entertainment.
Holiday and dinner-party season timing
Mail six weeks before Thanksgiving, December entertaining, and spring graduation windows - "Book your tasting · dates fill by [month]." Reactivation to past clients: "Same chef · new spring menu · book by Friday."
5,000 runs let you split vegetarian and omnivore variants without redesigning the kraft grid.
Track booked tastings and prep contracts per route
Text keywords per ZIP - "CHEF-NORTH" vs "CHEF-OAKS." Log signed tasting fees and weekly prep retainers. Scale routes that produce repeat meal-prep clients, not one-off tire-kickers.
One weekly prep contract often covers the print cost of an entire neighborhood drop.
More campaign planning tips (1)
Kraft stock for kitchen-adjacent display
18pt kraft resists fridge humidity and mail sorting without curling like thin gloss. 3×6 adds one line of copy versus 3×5 - room for dietary specialty without shrinking the CTA.
Writable backs help chefs note host name when leaving a card after an open-house tasting.










