Front-panel hierarchy for librarian and teacher scans
Educators evaluate dozens of pitches weekly. Structure the 3×6 front for instant age-fit clarity.
- Hero: signature character or spread art - your book.
- Title + age: "Ages 4–8 · Picture Book."
- Hook: one-line theme - "Friendship on the first day."
- Booking: email or URL - readable type.
Kraft stock complements hand-drawn illustration better than high-gloss ad slick.
Back panel: visit formats, fees, and educator resources
Reverse lists assembly length, workshop options, honorarium range, travel radius, and link to free educator guide PDF. Awards or starred reviews one line max.
QR to teacher activity sheet only if download is instant - librarians often forward email instead of scanning.
School district and library system route mail
Mail 5,000-count drops to ZIP clusters around district HQ addresses and county library systems - supplemented by hand stacks at state reading conferences. Reference state or region in subhead when national tour routing.
Independent bookstores accept counter stacks (with permission) during launch month - parents buy after school events.
Back-to-school and reading-week timing
Mail eight weeks before fall reading week and spring book fair season - "Book your author visit · dates through May." Reactivation to past hosts: "New title · same visit format · priority dates for alumni schools."
Split 5,000 runs by age band while keeping kraft grid - middle-grade copy differs sharply from picture-book pitches.
Track booked visits and backlist sales per route
Unique booking emails per region - "VISIT-TX" vs "VISIT-MW." Log signed visit contracts and post-event book sales reported by hosts. Scale regions that produce multi-school tour legs.
One district-wide contract often covers the print cost of an entire 5,000-piece outreach drop.
More campaign planning tips (1)
Kraft stock for art-forward kid-lit branding
18pt kraft keeps colored pencil and watercolor reproduction warm without glare. 3×6 fits standard postcard postage for librarian mail campaigns - confirm current USPS specs.
Writable backs let authors note librarian name after conference conversations.










