Estate Manager Postcards

3.5×6 18pt premium kraft slim format fits club locker envelopes valet trays and estate office folios without bulk mass-marketing aesthetic undermining white-glove discretion principals expect. Kraft whispers understated luxury neon gloss real-estate hype shouts wrong brand at family office referral conversation. Uncoated back accepts handwritten principal initials on referral. Lead with multi-property stewardship headline, principal line discreet label, bonded NDA standard references on request, markets served Hamptons Aspen Palm Beach honest to team presence.

Same 3.5×6 kraft grid swapping back service bullets. Referral mail leads with staffing maintenance travel prep scope three bullets trust block dominant. Seasonal variant leads with Memorial Day pool opening hurricane prep ski home heat check timeline bullets on back. Mixing cold principal introduction with existing-client seasonal menu confuses recipient evaluating whether card requests new mandate conversation or reminds current household of Q2 service rhythm during club hallway ninety-second exchange.

Annual refresh to estate attorneys private bankers club concierges hand delivery only mass EDDM undermines discretion positioning. Seasonal mail principals before Memorial Day and Thanksgiving with opening closing checklist separately timed from referral stock. Vendor contractor network cards list submission process for roster not consumer promo. Headline geography markets served must match actual team presence wrong city listing fails diligence when family office verifies coverage during first call. Many shops start near 5,000 pieces at 3.5x6.

Referral source codes attorney banker club logged at signed agreement intake. Measure retained estates and multi-property contracts within ninety days not vanity introductory lunches. One new estate mandate often covers entire 5000 print when confidentiality footer and service scope matched actual capacity preventing awkward call when principal expected Aspen coverage team only serves Hamptons per card geography error caught during proof too late.

5000-count run typically supplies family office attorney banker and club concierge referral networks annual refresh plus seasonal principal mail variants on same kraft grid before reordering swapping seasonal headline only. Boutique stewards may start 1000 one market test. Preserve slim stationery silhouette principals recognize in folio identifiable client property photo on card is career-ending proof miss never use street photos of client homes.

Seasonal service timeline bullets or vendor roster submission process depending variant, insurance minimums for subs, billing portal mention, service radius map abstract never identifiable facade, confidentiality statement 7pt principals notice legal seriousness, emergency reachability if storm response offered honestly staffed. Principal line versus assistant line labeled tested proof day. Skip QR unless portal mobile elegant principals call. Writable kraft for referral initials optional.

We keep logo small phone central for folio-distance reading, verify market geography against actual team presence, and proof imagery for zero identifiable homes plates staff uniforms before 5000 press. Bonded insured language matches policies on file. You approve proof before referral drops. Muted typography detail photography linen closet garden path only replaces gold foil clip art discretion reads through restraint not luxury shouting.

Yes for one attorney referral circle and one club concierge handoff before full 5000-count annual refresh when geography scope and phone routing verified on proof. Kraft 500-count pilot validates stewardship headline clarity and referral code tracking at mandate signature. Scale after retained estate exceeds acquisition cost. Preserve 3.5×6 grid principals file in folio swap opening versus closing checklist headline only between seasons without estate marketing retainer.