Front-panel hierarchy for GP referral handoffs
Front desk staff route patients in seconds. Structure the front for specialty clarity.
- Headline: "Endodontic Specialist - Same-Week Consults" if accurate.
- Phone: referral line largest; emergency line labeled separately.
- Services: retreatment, apico, trauma - three bullets, not fourteen.
- Trust: board certification, CBCT on site, sedation options if offered.
- Offer: "New GP partner - priority scheduling through June" with expiry.
Square format centers logo and phone block - no awkward vertical cram on wide cards.
Why 6×6 velvet red fits endodontic specialty mail
Equal dimensions stack neatly in referral caddies and mail trays. At 5,000-count runs, unit cost drops for quarterly GP route refreshes across your metro.
Red Trifecta distinguishes specialty from general dental gloss mail without clashing with practice brand palettes. Velvet finish keeps CBCT stills and tooth diagrams readable under operatory LEDs.
Mailing window
Hit GP offices after CE season and before holiday closures - desks clear old vendor cards in January.
GP office drops and study-club partner stacks
Hand-deliver stacks to top twenty referrers before bulk mail hits the rest. Include portal login reminder on back - GPs lose passwords weekly.
- Endodontic study club sponsorship inserts
- Dental school alumni association mail
- Multi-location GP groups with centralized referral desk
Track referrals by "mention postcard code" at intake - measure case starts, not brochure pickups.
Patient recall and incomplete treatment follow-up
When GP sends a patient who never scheduled, a postcard to the patient must stay HIPAA-safe - no diagnosis on the card. Use generic "Your dentist recommended a specialty consult" language approved by compliance.
Back panel: scheduling phone and online link; never list tooth numbers or dates of service on unsolicited mail.
After-hours positioning
If you answer weekend pain calls, say so plainly - GPs remember who saved their patient on a Saturday.
Emergency root canal line cards for pharmacies and urgent care
Pharmacy counters and urgent care discharge folders need compact cards with unmistakable specialty scope - "We treat tooth pain, not ear infections."
List insurance participation summary, not full fee schedule - dense tables fail the two-second scan.
More campaign planning tips (1)
Measure case starts per referrer cluster, not mail volume
One retreat case often covers the print cost of an entire GP route. Scale drops to ZIPs and practices that convert; retire art for clusters that only stock the card unused.
Reorder same layout when referral rate holds - swap seasonal headline or partner offer only.










